ASEAN Prosperity For All SUMMIT

Posted on Posted in Media Partnership, Media Partnership 2017

28 April 2017 | City of Dreams, Manila, Philippines

Driving growth through micro and small entrepreneurs in Trade, Services and Agriculture.”


The establishment of the ASEAN Economic Community (AEC) creates opportunities and challenges to micro, small and medium enterprises (MSMEs) in ASEAN. While this will open up new opportunities, the MSMEs should need to strategically enhance their productivity and address the current issues and challenges to be better connected, better resourced and better engaged in the competitive environment of AEC.

At the 26th ASEAN Summit in April 2015 in Kuala Lumpur and Langkawi, Malaysia, the importance of strengthening micro enterprises in enhancing MSMEs’ competitiveness and resilience was highlighted. The diversity in the definitions and characterizations of MSMEs in ASEAN means that the issues and challenges they face are varied, and one-size-fits-all policy measures cannot be applied.

We are therefore placing the interests of MSMEs at the center of the AEC agenda and putting together the ENABLERS from both private and public sectors who can help develop, handhold and empower the MSMEs and spread the economic fruits of the AEC dream.

As the ASEAN celebrates its 50th year with Philippines as the host, the ASEAN Business Advisory Council will organize the PROSPERITY FOR ALL SUMMITwith the theme, “Driving growth through micro and small entrepreneurs in Trade, Services and Agricultureon April 28 at the City of Dreams, Manila, Philippines.

The program aims to pursue genuine and inclusive growth and prosperity for the ASEAN peoples. At the heart of this summit are the MSMEs (Micro, Small and Medium Enterprises) where majority remain within the poverty line and whose means of livelihood and economic future remain uncertain despite developments in the establishment of the AEC (ASEAN Economic Community).

The summit will focus on the following areas: Creating an enabling environment for micro and small entrepreneurs especially those in the trade, services and agriculture sector; Strengthening the ONE ASEAN market to access the global market;Inclusive and innovative funding options, Disruptive technology and innovation as means to establish efficient business practices and access to mentorship through the ASEAN Mentorship for Entrepreneurs Network, an initiative that the ASEAN BAC will launch to help the ASEAN MSMEs survive and grow the challenges brought about by the ASEAN integration.

Expected Outcomes

In line with the Strategic Goal E: Promotion of Entrepreneurship and Human Capital Development of the ASEAN Strategic Action Plan for SME Development 2016-2025 or SAP SMED 2025 where the Philippines is the Country Champion,


  1. Gather enablers from both private and public sectors who can help develop, handhold and empower the MSMEs;

  2. Initiate a strong network and database of enablers and mentors which will form part of the ASEAN Mentorship for Entrepreneurs Network (AMEN), an ASEAN BAC- led initiative which aims to provide a private-public partnership platform where mentors and world class teaching modules for MSME empowerment can be developed and actively shared among ASEAN Member States (AMS).

  3. Invite leaders and heads of states that will share their plans on how they are achieving inclusive growth and prosperity for all in their own respective countries.

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